Best Email Marketing Software for Nonprofits in 2026
Editorially independent. This page may contain affiliate links and clearly-labeled paid placements — see our advertising disclosure. Paid placements never change the ranking order below.
We evaluated five leading platforms based on nonprofit-specific pricing discounts, donor segmentation capabilities, and fundraising integrations. This ranking identifies the best email marketing software for nonprofits ranging from small community groups with limited budgets to organizations requiring integrated CRM and donor retention tools.
How we ranked these
At a glance
| # | Product | Score | Best for |
|---|---|---|---|
| 1 | Mailchimp | 9.2 | Small to mid-size nonprofits and community organizations with limited budgets |
| 2 | Constant Contact | 8.8 | Nonprofits with active event calendars and fundraising galas seeking combined event RSVP and email tools |
| 3 | Bloomerang | 8.5 | Nonprofits ready to invest in a donor CRM and prefer email segmentation driven by giving history over managing separate systems |
| 4 | Brevo (Sendinblue) | 8.3 | Nonprofits with large supporter databases (volunteers, advocates, donors, alumni) requiring predictable costs and segmented outreach |
| 5 | Moosend | 8.0 | Nonprofits prioritizing low-cost advanced automation and landing page creation over specific fundraising tools |
Mailchimp
9.2- 15% nonprofit discount on paid plans starting at $13/month for Essentials
- Free plan supports up to 500 contacts for small organizations
- Template library optimized for impact-focused storytelling and donor newsletters
- No built-in donation tracking or fundraising tools
- Automation features are limited on the free plan
- Contact-based pricing becomes expensive for large donor databases
Best for: Small to mid-size nonprofits and community organizations with limited budgets
Constant Contact
8.8- 20–30% nonprofit discount on paid plans starting at $12/month
- Built-in event marketing and RSVP management tools
- Donation form integration for fundraising email campaigns
- No free tier available; discount requires a paid subscription
- Automation is less sophisticated than competitors like ActiveCampaign
- Requires third-party integration for donation processing
Best for: Nonprofits with active event calendars and fundraising galas seeking combined event RSVP and email tools
Bloomerang
8.5- Donor data drives email segmentation natively within the CRM
- Retention-focused donor scoring built into the platform
- Email and donation records housed in a single system
- More expensive than standalone email tools, starting at $119/month
- Email features are less advanced than dedicated email platforms
- Best value realized only when replacing both a CRM and an email tool
Best for: Nonprofits ready to invest in a donor CRM and prefer email segmentation driven by giving history over managing separate systems
Brevo (Sendinblue)
8.3- Unlimited contact storage on all paid plans
- Free plan includes 300 emails per day
- SMS included for event day and campaign deadline reminders
- No nonprofit-specific features or discounts
- Lacks native donor segmentation based on giving history
Best for: Nonprofits with large supporter databases (volunteers, advocates, donors, alumni) requiring predictable costs and segmented outreach
Moosend
8.0- Advanced features start from $9/month
- Includes marketing automation with workflow builder and automation components
- Built-in landing page builder and analytics
- No specific nonprofit discounts or features mentioned
- Lacks native donor CRM integration compared to Bloomerang
Best for: Nonprofits prioritizing low-cost advanced automation and landing page creation over specific fundraising tools
Our verdict
Mailchimp offers the best balance of affordability and design for small nonprofits, while Bloomerang is the superior choice for organizations needing deep donor retention analytics integrated with their email campaigns.
Frequently asked questions
Which platform offers the best discount for nonprofits?
Constant Contact offers a 20–30% nonprofit discount, while Mailchimp provides a 15% discount on paid plans.
Is there a free plan for nonprofit email marketing?
Mailchimp offers a free plan for up to 500 contacts, and Brevo provides a free plan with 300 emails per day; Constant Contact has no free tier.
Can I track donations directly in the email software?
Bloomerang houses email and donation records in a single system, while Constant Contact offers donation form integration but requires third-party processing; Mailchimp lacks built-in donation tracking.
Which tool is best for large contact lists?
Brevo offers unlimited contact storage on all paid plans, making it ideal for nonprofits with large supporter databases, whereas Mailchimp’s contact-based pricing can become expensive for large lists.
