Best Email Marketing Software for Nonprofits in 2026
Editorially independent. This page may contain affiliate links and clearly-labeled paid placements — see our advertising disclosure. Paid placements never change the ranking order below. Prices are indicative ($) and change often.
We evaluated six platforms based on nonprofit-specific discounts, contact limits, and integrated fundraising features to determine the best email marketing software for nonprofits. This ranking prioritizes tools that offer tangible cost savings or specialized donor management capabilities for organizations with varying budget constraints.
How we ranked these
At a glance
| # | Product | Score | Price | Best for |
|---|---|---|---|---|
| 1 | Brevo | 9.4 | Free plan available; paid plans vary | Nonprofits with large supporter databases needing predictable costs and segmented outreach |
| 2 | Sequenzy | 9.1 | Free tier covers up to 2,500 emails/mont | Small teams with large supporter lists seeking value through usage-based pricing |
| 3 | Mailchimp | 8.8 | Free tier up to 500 contacts; Essentials | Small to mid-size nonprofits building donor communication programs with limited budgets |
| 4 | Constant Contact | 8.5 | Starts at $12/month | Nonprofits with active event calendars requiring integrated event RSVP and email management |
| 5 | GetResponse | 8.2 | Offers a 50% discount for nonprofits | Organizations prioritizing maximum discount percentage over specialized nonprofit features |
| 6 | Bloomerang | 8.0 | Starts at $119/month | Nonprofits ready to invest in a combined donor CRM and email tool |
Brevo
Free plan available; paid plans vary 9.4- Free plan allows sending up to 300 emails per day
- Paid plans offer unlimited contact storage
- Includes SMS capabilities for event day reminders
- Lacks nonprofit-specific features compared to dedicated CRM tools
- No native donation tracking built into the email interface
Best for: Nonprofits with large supporter databases needing predictable costs and segmented outreach
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Sequenzy
Free tier covers up to 2,500 emails/mont 9.1- Uses pay-per-email pricing model so costs are incurred only when sending
- Includes AI-generated fundraising and donor retention sequences
- Free tier supports up to 2,500 emails/month
- No flat-rate monthly option for high-volume senders
Best for: Small teams with large supporter lists seeking value through usage-based pricing
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Mailchimp
Free tier up to 500 contacts; Essentials 8.8- Offers a 15% discount for nonprofits on paid plans
- Extensive template library designed for impact-focused storytelling
- Free tier suitable for small organizations with up to 500 contacts
- No built-in donation tracking or fundraising tools
- Automation capabilities are limited on the free plan
- Contact-based pricing becomes expensive for large donor databases
Best for: Small to mid-size nonprofits building donor communication programs with limited budgets
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Constant Contact
Starts at $12/month 8.5- Offers nonprofit discounts ranging from 20% to 30%
- Built-in event marketing and RSVP management
- Ability to embed donation forms directly within emails
- No free plan available
- Automation is less sophisticated than competitors like ActiveCampaign
- Donation processing requires third-party integration
Best for: Nonprofits with active event calendars requiring integrated event RSVP and email management
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GetResponse
Offers a 50% discount for nonprofits 8.2- Provides a significant 50% discount specifically for nonprofits
- Strong value proposition for budget-conscious organizations
- No free tier mentioned in available data
- Specific feature set details are less defined than specialized nonprofit CRMs
Best for: Organizations prioritizing maximum discount percentage over specialized nonprofit features
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Bloomerang
Starts at $119/month 8.0- Native email segmentation driven by donor giving history
- Built-in retention-focused donor scoring
- Unified system for email and donation records
- More expensive than standalone email tools at $119/month starting price
- Email features are less advanced than dedicated email platforms
- Best value realized only when replacing both CRM and email systems
Best for: Nonprofits ready to invest in a combined donor CRM and email tool
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How to choose
Choose Brevo if you have more than 500 contacts, as its paid plans offer unlimited contact storage, whereas Mailchimp's free tier caps at 500 contacts.
Select Sequenzy if you send fewer than 2,500 emails/month, utilizing their free tier, or choose Brevo if you need up to 300 emails/day on the free plan.
Opt for Bloomerang at $119/month if you need unified CRM and email data; otherwise, Constant Contact at $12/month offers better value for standalone email needs.
Prioritize GetResponse if maximizing savings is critical, as it offers a 50% nonprofit discount, compared to Mailchimp's 15% or Constant Contact's 20-30%.
Our verdict
Brevo is the top choice for most nonprofits due to its unlimited contact storage on paid plans and generous free tier, while Bloomerang wins for organizations needing a unified CRM and email system despite its higher $119/month entry price.
Frequently asked questions
Which platform has the best free tier for small nonprofits?
Brevo allows sending up to 300 emails per day on its free plan, while Sequenzy covers up to 2,500 emails/month, and Mailchimp supports up to 500 contacts.
Does Constant Contact have a free plan?
No, Constant Contact does not offer a free plan; its paid subscriptions start at $12/month, though nonprofits receive a 20% to 30% discount.
Which tool is best for tracking donor history?
Bloomerang is best for this use case, offering native email segmentation driven by donor giving history and built-in retention-focused donor scoring.
How much does Mailchimp cost for nonprofits?
The Essentials plan starts at $13/month, and Mailchimp offers a 15% discount for nonprofits on paid plans.
